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Beliefs Shape Your Leadership

  • Dec 26, 2025
  • 3 min read

She steps into opportunities with a strong track record behind her, yet the minute something feels unfamiliar she hesitates. She leads meetings with confidence but avoids challenges that stretch beyond what she has mastered. She encourages her team to innovate, yet gravitates toward familiar methods because stability feels safer than possibility. These moments seem small, but they reveal the quiet influence of her core beliefs. When she sees her abilities as fixed, she limits what she attempts and narrows her own future.


I worked with a director who excelled at operations. She could untangle complex processes and stabilize any failing workflow. Yet she avoided creative discussions with a level of discomfort that surprised even her. She believed she was not visionary enough, so she stayed silent in idea sessions and turned away from assignments that required imagination.


That belief kept her influence smaller than her capability. When she experimented with a different narrative and gave herself permission to learn instead of knowing immediately, she discovered strengths she had long dismissed. She began practicing storytelling with peers, a setting with little risk yet meaningful exposure. Within months she was presenting a compelling market vision in a room of executives, surprising everyone, including herself.


Beliefs take hold most strongly when the stakes feel high. A vice president I observed avoided post-launch reviews because she dreaded reliving mistakes. She treated each misstep as evidence of inadequacy rather than information that could strengthen her team. Once she shifted from avoidance to curiosity, she created short reflection sessions after every project. She modeled honesty by naming her own miscalculations, which allowed her team to share theirs without fear. It was not dramatic, but it changed their culture. Patterns that once repeated began to fade, and progress accelerated because no one was hiding from reality.


Approval can cement limiting beliefs just as easily. A senior executive I partnered with tied her worth to praise. She worked tirelessly for recognition, yet her decisions became cautious and predictable. Her ideas were polished but lacked ambition, shaped more by how she wanted to be perceived than by what the business needed. When she shifted from chasing applause to tracking her own growth, her priorities changed. She began proposing bolder pilots and mentoring leaders with intention. Her division expanded its roadmap because her decisions were no longer filtered through fear of judgment.


Beliefs do not dissolve through force. They shift through awareness, consistency and moments of honesty. The first step is recognizing the belief that has been steering decisions. Many high-performing women quietly carry beliefs that their strengths are fixed, that failure reveals incompetence or that external validation determines success.


Naming the belief brings it into focus. Questioning it loosens its hold. Replacing it with something more accurate opens new options.


Once the belief is visible, action becomes easier. When she feels fear of failure, she can ask what the cost of staying still might be. Often that cost is far greater than the risk she is trying to avoid. When a goal feels too large, she can break it into smaller expressions of courage. Speaking once in a meeting. Asking a question she has been avoiding.


Testing an idea before it feels perfect. These small movements create more change than sweeping declarations.


Imagine a team where this mindset becomes the expectation. Where experiments are valued as much as outcomes. Where leaders treat missteps as information. Where people challenge their own assumptions with the same ease they challenge an outdated strategy. Cultures like that adapt faster and lead more confidently because beliefs do not limit what they try.


A mindset is not fixed. It is shaped by the stories leaders tell themselves about their capacity. When she rewrites the belief that has held her back, she unlocks options she once assumed were closed. Her leadership grows not because she becomes someone new but because she stops carrying an old story that never reflected her true capability.


The question that matters is simple. Which belief is limiting her right now? Once she can name it, she can evaluate it. Once she evaluates it, she can replace it with something more useful. And with each small shift, her leadership expands in ways that feel intentional rather than forced.


Her transformation does not require a reinvention. It requires choosing a belief that matches the leader she has already become.

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Martha Jeifetz - MJ

EXECUTIVE COACHING & ADVISORY

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