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Maximizing Organization Success Through Team Effectiveness

Updated: May 12

Published by Forbes Coaches Council on February 6, 2024 - Written by Martha Jeifetz

During my two-decade executive journey leading teams globally, I've picked up some lessons on creating not just high-performing but truly effective teams. The following outlines some insights from this experience, where purposeful actions unlock the potential for team effectiveness, innovation and the development of a resilient and inclusive team culture.

Fostering Trust: The Bedrock Of Team Effectiveness

Team effectiveness thrives on the bedrock of trust, meticulously cultivated through transparent leadership and consistent actions. Leading by example, keeping promises and creating a space for risk-taking are crucial elements in fostering this essential trust. Envision a scenario where psychological safety permeates the team, providing fertile ground for unconventional ideas to flourish. This atmosphere can cultivate trust and serve as a breeding ground for innovative solutions that can surpass expectations.

Furthermore, it sets clear expectations, boundaries and acceptable 'failures' as part of the organizational culture. For team effectiveness, trust is not merely a foundation but the very fabric that enables collaboration, embraces vulnerability and fuels creativity—a reciprocal relationship built on the pillars of openness and reliability.

Navigating Conflicts: Harmony In Diversity And Recovering From Setbacks

Conflicts, a natural occurrence within any team, are inherent opportunities for growth when managed effectively. By celebrating diverse viewpoints and practicing deep listening, conflicts can be transformed into catalysts for innovation and valuable opportunities for learning and development. In a project marked by disagreement, a culture that embraces diverse perspectives can not only resolve conflicts amicably but give rise to a more robust and creative strategy.

In the journey toward team effectiveness, conflicts are not viewed as obstacles but rather as opportunities. Stories of navigating disagreements can become powerful narratives of a team finding its harmonious balance amid diversity, contributing to a more profound and resonant team alignment.

Cultivating Collaboration With Accountability

Team effectiveness surpasses the confines of simple teamwork; it demands unyielding commitment and the fostering of a culture steeped in accountability. Well-defined roles and established handover points can act as catalysts, elevating both productivity and innovation. Within this framework, the acknowledgment of individual contributions becomes fundamental.

Collaboration extends beyond mere cooperation—it demands a shared commitment to a common goal. It involves a profound comprehension of individual strengths, their strategic utilization and a collective embrace of responsibility for the overarching success of both the project and the team. As each team member recognizes their role and takes ownership, collaboration transforms into a potent engine that relentlessly propels the team forward.

Measuring Progress: Aligning Goals For Team Effectiveness

Measuring progress in team effectiveness goes beyond company goals; it can align individual and team objectives with the organizational mission. A team exceeding targets that aligned personal growth objectives with organizational goals can result in heightened engagement and satisfaction.

In the journey of team effectiveness, aligning personal aspirations with collective objectives can create a narrative where success is not just a corporate triumph but a personal victory for each team member. By acknowledging and integrating personal development goals into the larger framework, teams can become not only more productive but also more fulfilled.

Fostering A Culture Of Risk-Taking & Celebrating “Failure”

Innovation blossoms when organizations foster a culture of risk-taking and embrace failure as an integral part of the journey. Picture a project where a daring idea, initially met with skepticism, unfolds into groundbreaking innovation. The celebration of setbacks becomes the lifeblood of a resilient team culture, propelling a continuous quest for improvement and development. Echoing the wisdom of Brene Brown, who states, "Vulnerability is the birthplace of innovation, creativity, and change," the courage to take risks and make mistakes opens up infinite possibilities for the team and its effectiveness.

Promoting a culture of risk-taking involves creating an environment where team members feel secure enough to venture into uncharted territories, expressing vulnerability with new and unproven ideas, and being recognized for it. The act of celebrating failure as a stepping stone, rather than a stumbling block, can nurture resilience and instill a fearless spirit essential for fostering innovation and collaboration.

Embracing Mistakes, The Right People, And Patience

Building an effective team is a journey marked by learning from mistakes, ensuring optimal role alignment, and navigating setbacks with resilience. Strategic matching of strengths with responsibilities can amplify efficiency, while patience can become the linchpin in overcoming setbacks, defining the team's culture and cultivating an environment ripe for success.

The narrative of building an effective team seldom unfolds as a straightforward success story; rather, it resembles an epic saga. Mistakes are akin to unexpected plot twists, setbacks serve as chapters that fortify the team's character, and having the right people in the right roles can transform challenges into opportunities for growth. Patience is often the silent force that empowers the team to learn, iterate and emerge stronger after each challenge.

Team Effectiveness After Setbacks Is Key

How a team responds to conflict and failure can serve as a powerful testament to its overall functioning and cultural dynamics. Teams that actively engage in constructive "post-mortem" analyses learn from mistakes and swiftly implement necessary changes can not only foster a culture of continuous improvement but also cultivate psychological safety, ensuring success for all team members.

The aftermath of setbacks is a pivotal moment for every team. A team that responds to failure with resilience, vulnerability and adaptability can lay the foundation for a culture where every team member thrives, setting the stage for future achievements.


Building effective teams demands a comprehensive approach and it takes time and several agile iterations. Trust, conflict management, collaboration and aligning goals are keys, but it's also about enjoying the journey—a journey of growth, patience, hard work and, above all, fun.

As leaders, our role is to champion a diverse culture that not only embraces risk but also values failure as a stepping stone toward success. It involves creating a trusting and safe environment where everyone within the team can thrive and contribute their best. In this way, the team journey becomes not just a pursuit of goals but a collective adventure that enhances individual and collective potential and long-term business results.

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